Senior Media Planner | REMEZCLA | Mexico 100% remote job Remezcla is considered the most influential media brand for Latino Millennials with national and international audience in the US, Latin America, and Spain. We operate as a digital publisher, creative agency, and entertainment company. To learn more about us visit: https://remezcla.com/about-us/ About the role: Remezcla is growing We are looking to hire a Sr. Media Planner to join our team. The Sr. Media Planner is an important member of the strategy team which pursues and activates against meaningful insights with the goal of driving measurable results. The Sr. Media Planner's key skills-set includes deep analytical skills, math proficiency, significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail. Responsibilities: Gather and analyze marketing, industry, and consumer insights data to determine the client's advertising and media needs Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget. Work closely with account, creative, consumer insights and other senior media partners. The planner must also ensure that media objectives, strategies and executional guidelines are clearly communicated to media buyers. Develop multi-media media plans Present plans to the client brand group, with assistance where necessary of more Sr. media team. Maintain strong relationships with media suppliers and stay abreast of market conditions. A firm understanding of marketing objectives and strategies, the consumer – product relationship, creative strategy and consumer – media relationship. Campaign maintenance ensuring quality control and adherence to overall media plan objectives Utilization and knowledge of syndicated media, research, and other data resources Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans Good understanding of client's business and competitive landscape Active participation in account status meetings. Develop/assist with development of POVS Preparation of client media performance documents Engaged in optimization of online campaigns. Maintains vigilance around vendor commitment Active participant to the overall billing process – responsible for collecting and inputting data Attendance and active participant in mandatory training sessions Skills Direct strategy and overall planning for the media department, including evaluative criteria. Negotiate effectively with clients. Create powerful and interactive media campaigns and presentations. Interact with and build strong relationships with clients to best meet their needs. Analyze, report on, and interpret media data to provide strategic direction to direct reports, senior management, and clients. Must have the ability to oversee a project from creation to completion, as well as work cooperatively with supervisors and colleagues within the organization. Requirements Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred 3-4 years in Media Strong written and verbal communication and presentation skills Demonstrated experience in negotiating Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure Demonstrated critical thinking and problem solving abilities Strong analytical abilities & proficiency in math Ability to effectively utilize media research and reporting resources Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint Deep understanding of Latinx culture. Familiar with Remezcla's brand, content and audience. Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home J-18808-Ljbffr J-18808-Ljbffr
