Get started on an exciting career at Element!_Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business - delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.A product marketer is responsible for overseeing the creation and distribution of promotional campaigns for key products. This role will have a keen understanding of the product's target audience, and in-depth knowledge of relevant product features.A Day in the Life:- Analyze market and discover needs- Evaluate Element's market fit- For launched products, develop ecosystems to support the overall offer working closely with Sourcing- For non-core products, continuously analyze pricing and benchmark in order to set up the adequate price point for Element's services- Commercial support for customer demos or technical meetings- Engage with business and operation areas to establish processes for new products- Create a Market needs document and Business Case for each new product, ensure product profitability- Identify and analyze market trends in terms of digital experience and establish its fit in Elements processes, drive initiatives and release enhancements to customer experience- Create campaign content for social media, copywriting, and blogs.- Launch/ Enhancement Plans, working with PR, digital Marketing teams- Xcelerate usage metrics (internal & external)- Converting opps into SWO and keeping existing customer loyal (adoption models and add-on purchases (SOW)**Requirements**:**Education**:Bachelor's Degree in Marketing, Administration, Communication, Strategic Marketing or similar, Masters Degree is a plus- At least 4-5 years as Product Marketing- Product Manager, Campaigns Manager, Product Specialist- Metrics and dashboards creation and tracking- Experience in Product launches- Experience in develop product assets, campaigns, and create content- Experience and knowledge in digital products- Experience with mobile app products- International experience in world class companies is a plusWhat's in it for You- A culture of innovation, empowerment, decision-making, and accountability- Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness- Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)- Hybrid work environment for most positions- or call _- 55 5018 7100._
