Head of Consumer Planning page is loadedHead of Consumer Planning Apply locations Mexico City, Mexico time type Full time posted on Posted Yesterday job requisition id JR1087402Job Description : Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life. ROLE PROFILE HEAD OF CONSUMER & MARKET PLANNING, MEXICO SETTING THE CONTEXT Diageo is committed to becoming the best performing, most trusted and respected consumer products company in the world. Being passionate about our consumers and customers sits both at the heart of our values and how we will deliver our performance ambition in every country where Diageo operates. Our role as Consumer & Market Planners in Diageo is 'to lead the total business with insights and data that help the business improve the growth as bring value brands.' Our partners expect to excel at demonstrating our outstanding skill at leading the business to make the right strategic and commercially savvy evidence- based decisions within the ever-changing context of our consumers' and customers' lives. Our function is rooted in a 'Planning' philosophy and approach. We have an industry recognized track record of thought leadership, beyond functional research and data expertise, strongly influencing brand building thinking and how we do marketing at Diageo. To achieve our ambition and realize our potential, this position must be much more than skilled research practitioners, they must be: Bold, influential leaders who are passionate about proactively crafting the business and future trends Deeply curious about consumers, shoppers, our brands and markets Immersed in culture and devoted about harnessing it Innovative and creative but also intellectually rigorous in the analytical thinking - a guide in both the art and the science of Planning Truly collaborative, a key teammate but an objective voice of reason An industry encouraging leader and agitator They must be able to: Define and articulate opportunities for brand/category/market growth Synthesize data and understanding from multiple sources - quantitative and qualitative – and join the dots in a meaningful, actionable way. Uncover deep insight but also generate the implications that will drive growth Apply findings from measurement and evaluation to increase efficiency of our A&P spend Ruthlessly prioritise the finite time available to focus on tasks that add maximum value to Diageo - stop or delegate everything else Successfully influence the business to make the right consumer/ shopper led strategic and commercially savvy decisions Fuel the business with consumer/ shopper led provocations and understanding to instigate change Externally attentive - to culture, trends and market place dynamics to detect the factors that could positively or negatively impact growth Qualifications: We are looking for a confident personality with good communication skills. A person who takes an open and inclusive approach, and demonstrates excellent customer management skills. You will operate successfully in a fast moving environment, taking a constantly curious attitude. You will have demonstrated your ability to work within a cross-functional team, as well your passion to encourage and educate others. 10 years of experience in roles of strategic planning, research, insights, analytics/data and brand / business strategy, with deep client experience essential, but agency experience also desirable. Experience leading sales, finance, business, creative and brand teams and influencing the business to go into the encouraged direction for growth Significant and confirmed leadership experience with evidence of driving sustained cultural and behavioural change at scale within an organization, bringing to bear diverse inputs including data and analytics, behavioural science, and consumer learning. Innovative and creative but also intellectually rigorous in analytical thinking. Great communication skills and ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives. Strong ability to simplify the complex in order to ensure that our brand building tools and frameworks are fully understood and used. Brilliant at spotting external opportunities, simplifying them, experimenting, and working out how to apply them to the organization at scale. They need to be able to influence GMs, marketing directors, CMO, MLT, GBTs, customer marketing, external agencies, and the global CP team to ensure our brands are on the forefront of harnessing external opportunities. Flexibility This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don't let anything stop you from applying. Diversity statement Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. Worker Type : RegularPrimary Location: Mexico CityAdditional Locations : Job Posting Start Date : 2023-09-14 0:00 / 1:42About Us With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ J-18808-Ljbffr
