Assistant Brand Manager Chocolate Cca

Job Description: Job Purpose/Overview This Job main role is to lead the Chocolate segment strategy and be accountable of the category for all Central America & Caribbean (CCA). Uses data driven analysis to identify the growth drivers on which the organization should focus, centered around priority areas: creating scale to generate margin for investment, strengthening memory structures to be more mentally available. Key Responsibilities Skills in brand management / project management to: Shape marketing strategy for our Chocolate business, managing global brands. Responsible of a robust portfolio of around 89 items with focus in 5 main countries.
Project management: Active role leading innovations and renovations projects that involves Mars Wrigley steak holders, assuring to meet business objectives.
Develop Chocolate business including activity calendar under previous ideation and co-creation among key markets, seek opportunities to grow the category and create value to the business
Define communication strategy aligned to global and regional guidelines, manage advertising budget
Co-Create portfolio with markets and Senior Marketing Managers • Recommend optimal price points by channel/local market environments
Accountable for S&OP stage and gates process of all projects under role scope.
Present and negotiate with internal customers: customer marketing, sales, management team
Post Evaluation of the Projects and recommendations
Partnership with key steak holders and teams: Activity management
Customer marketing & Category
Multifunctional team: sales, finance co-pilot, SRM, demand planers, logistics, SRA •
Affiliates: Mars Wrigley US & LAN
Key Challenges Sustainable business shape in the long term
Accelerate growth of the category, gain share of market to defend and gain leadership according to key markets stage
Flawless execution of innovations & renovations projects Relevant Quantitative and Budget Information Financial Budget, NSV, Share or Market, MAC Staff
Education & Professional Qualification Marketing Degree or similar
Business experience of at least 2 year managing consumer goods brands
Project management experience: Innovation & Renovation (from a marketing perspective)
Advanced English (Oral/Written)
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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