**Overview**:**Responsibilities**:**Monthly Event Management**:- Plan, organize, and execute monthly events, including identifying and securing speakers, coordinating logistics, and managing event timelines.- Conduct post-event assessments and generate reports for continuous improvement.- Coordinate with cross-functional teams to ensure seamless execution of events.**Content Creation**:- Write engaging case studies highlighting successful enterprise implementations of IdeaScale.- Create marketing content for various channels, including blog posts, whitepapers, and social media updates.- Collaborate with the design team to produce visually appealing and cohesive marketing materials.**General Marketing Activities**:- Support the development of marketing campaigns and initiatives for the enterprise team.- Assist in maintaining and updating marketing collateral, ensuring consistency in brand messaging.- Stay on top of the latest marketing trends and technologies.- Collaborate with cross-functional teams (sales, product, design) to ensure brand consistency.- Contribute to the creation of sales enablement materials to support the enterprise sales team.- Analyze campaign performance using marketing analytics tools and recommend optimizations.- Peer-to-Peer Networking Platform: A community for customers to share ideas and learn from each other's experiences.- Innovation Mentorship Program: Pairing customers with mentors who have a proven track record in innovation.**Skills and Qualifications**:- Marketing Expertise- Proven experience in planning and executing successful marketing events.- Strong understanding of marketing principles and strategies.- Experience with financial modeling and cost-benefit analysis to assess the ROI of projects.- Excellent analytical skills with experience using marketing analytics tools (e.g., Google Analytics, social media analytics platforms).- Fluent in written and spoken English with strong interpersonal skills.**Content Creation**:- Excellent writing skills with the ability to create compelling and effective content.- Proficiency in developing case studies, blog posts, and other marketing materials.- Communication: Ability to communicate effectively with internal teams, external partners, and potential event speakers.**Software Proficiency**:- Experience with marketing and design software such as Figma, Canva, Brevo, etc.- Familiarity with customer relationship management (CRM) tools is a plus.- Organizational Skills:- Detail-oriented with strong organizational and project management skills.- Ability to manage multiple tasks and deadlines simultaneously.**Education and Experience**:- Bachelor's degree in Marketing, Business, or a related field.- 2+ years of experience in marketing, with a focus on event management and content creation.
