At Panduit, Our People Make the Difference. We're looking for individuals who share our passion for innovation, diversity and inclusion, and sustainability.The Business Development Manager influences and supports the short and long-term global go-to-market growth strategy for a Business Unit target market(s). Collaborates with internal and external stakeholders to support target market value proposition(s) development. Develops business plans and offering launch plans. Tracks progress and recommend changes in go to market strategic objectives based on execution metrics.This role is focused on the Mexico Market, based in Mexico City or Queretaro.The Business Development Manager influences and supports the short and long-term global go-to-market growth strategy for a Business Unit target market(s). Collaborates with internal and external stakeholders to support target market value proposition(s) development. Develops business plans and offering launch plans. Tracks progress and recommend changes in go to market strategic objectives based on execution metrics.This role is focused on the Mexico Market, based in Mexico City or Queretaro.ESSENTIAL RESPONSIBILITIES:Build Value Understanding (Market Research) (15%)Evaluates needs, behaviors and pain points of target customer personas (End User, SI, Contractor, Distributor…) and key market segments including actions of competitorsPractices voice of customer techniques to gather insights on trends and provides insights accordinglyPerforms competitive analysis: review, gather and analyze competitor information and provides insights accordinglyStrategy Formulation (Market Strategy Prep) (20%)Gathers data that supports segmentation strategyIdentifies gaps in products and advocate solutionsContributes to value prop development for the target market(s) Design Customer Value (Marketing Strategy) (20%)Owns and evangelizes the value prop to targets by creating an implementation strategyDevelops market activation enablement tools thru messaging, marketing and content internally and externally including sales and customers to meet offering objectives.Positions offering based on target market/regional and associated valueCommunication & Deliver Value (Implementation) (25%)Executes the go to market planCollaborates with marketing to create effective promotions that increase revenue thru channel partnersIdentifies and supports channel and partner needs thru collateral, messaging and direct contactProactively develops new channels, ensures long-term optimization of channel mix by geography, product groups and market segmentsAugments offering unique combinations of delivery, services, and productsOffering Lifecycle Management (20%)Contributes delivers and messages the strategy cross-functionally across the organizationInteracts cross functionally with Sales, Product Management, Engineering, Marketing, Supply Chain, IT, Finance, HR and other functions to evangelize and successfully drive strategic intent into target market; via select partners and routes to marketCollaborates with marketing on objectives and metricsMeasures and ensures the effectiveness of the strategy, value prop and messaging in the go to market ecosystemCreates resolution and get-well plans as needed to address execution conflict in the market and underperforming offeringEDUCATION AND EXPERIENCE:Required Degree: Undergraduate degree in either engineering, business administration, finance or marketingPreferred Degree: MBA strongly preferredYears of Experience: 5-7 yearsWork Shift Day (Mexico - Querétaro)
