Job Description:We are seeking a strategic and experienced Senior Social Media Manager with expertise in TikTok, Instagram videos, and Facebook posts to lead our social media efforts at TripShepherd. As a Senior Social Media Manager, you will play a pivotal role in developing and executing social media strategies, creating compelling content, and driving audience engagement and growth across our social channels.
Key Responsibilities: Develop and execute a comprehensive social media strategy aligned with TripShepherd's brand identity, objectives, and target audience.Create engaging and visually captivating content for TikTok, Instagram videos, and Facebook posts to showcase TripShepherd's unique offerings, tell compelling travel stories, and connect with our audience.Plan and manage social media content calendars, including content themes, posting schedules, and engagement strategies to maintain a consistent and engaging presence across platforms.Monitor social media channels, respond to comments, messages, and inquiries, and engage with followers to build community, foster relationships, and drive positive sentiment.Analyze social media performance metrics, KPIs, and audience insights to measure effectiveness, track trends, and optimize content strategies for maximum reach, engagement, and conversion.Stay updated with social media trends, platform updates, and best practices to continuously innovate content creation, improve content quality, and drive audience growth.Collaborate closely with cross-functional teams including marketing, design, content, and analytics to align social media efforts with overall marketing strategies, campaigns, and business goals.Oversee social media advertising campaigns on platforms like Facebook Ads Manager and TikTok Ads to drive traffic, leads, and conversions, and optimize ad performance based on data insights.Qualifications: Bachelor's degree in Marketing, Communications, Journalism, or related field.5+ years of proven work experience as a Social Media Manager, Senior Social Media Specialist, or similar role, with a focus on TikTok, Instagram, and Facebook in the travel, tech, or related industry.Strong creative skills with a portfolio of successful social media campaigns, videos, and content that demonstrate storytelling prowess, visual storytelling, and audience engagement.Proficiency in social media management tools, analytics platforms, and scheduling software.Experience in social media advertising platforms such as Facebook Ads Manager and TikTok Ads, with the ability to create, manage, and optimize ad campaigns to achieve campaign objectives.Excellent written and verbal communication skills, with a keen eye for detail and ability to craft compelling messaging and narratives.Strategic thinking, problem-solving skills, and ability to translate business objectives into effective social media strategies and campaigns.Passion for travel, technology, and social media marketing, with a strong understanding of social media trends, user behavior, and digital marketing best practices.Competitive salary based on experience and skills.Opportunities for career growth, leadership, and professional development.Flexible work schedule and remote work options.Health and wellness benefits.Vibrant and collaborative work culture in a fast-paced startup environment.If you are a strategic thinker with a passion for travel, technology, and social media marketing, and you have a proven track record of driving results in senior social media roles, we invite you to apply and lead our social media efforts at TripShepherd. Let's inspire travelers and shape the future of travel together!
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