Tripshepherd is a fast-growing travel technology startup revolutionizing the way people experience and book travel. We are passionate about leveraging technology to create seamless travel solutions for our customers. Job Description:
We are seeking an experienced and results-driven Senior Paid Ads Specialist with expertise in Google Ads, Facebook Ads Manager, and Instagram Ads to join our innovative team. As a Senior Paid Ads Specialist, you will play a pivotal role in driving our digital advertising strategies, maximizing ROI, and enhancing our brand presence in the travel industry.
Key Responsibilities: Develop and execute advanced paid advertising strategies across Google Ads, Facebook Ads Manager, Instagram Ads, TikTok Ads and other relevant platforms to drive customer acquisition, engagement, and conversions.Lead the planning, implementation, and optimization of paid ad campaigns, including campaign setup, audience targeting, ad creative development, bid management, and ongoing performance monitoring.Conduct thorough keyword research, audience segmentation, and competitive analysis to identify opportunities and improve campaign performance and relevance.Monitor and analyze campaign performance metrics, KPIs, and ROI to make data-driven decisions and optimize ad strategies for maximum results and efficiency.Utilize advanced targeting options, ad formats, and ad optimization techniques to enhance ad visibility, engagement, and conversion rates.Stay updated with industry trends, algorithm changes, and best practices in paid advertising platforms to drive continuous improvement, innovation, and competitive advantage.Collaborate closely with cross-functional teams including marketing, product, design, and analytics to align ad campaigns with overall business goals, customer needs, and user experience.Provide strategic insights, recommendations, and reports on ad performance, trends, and optimizations to stakeholders and management.Qualifications: Bachelor's degree in Marketing, Advertising, Business, or related field.5+ years of proven work experience as a Paid Ads Specialist, PPC Specialist, or similar role, with a focus on Google Ads, Facebook Ads, and Instagram Ads, preferably in the travel or tech industry.Expertise in managing and optimizing complex paid advertising campaigns across multiple platforms, with a strong track record of driving results, ROI, and business growth.In-depth knowledge of Google Ads features, targeting options, bidding strategies, and campaign structures, along with proficiency in Facebook Ads Manager, Instagram Ads, and other social media advertising platforms.Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights and recommendations.Excellent communication, collaboration, and leadership skills, with the ability to work effectively in a fast-paced and dynamic startup environment.Certifications in Google Ads, Facebook Blueprint, or other relevant certifications are highly desirable.Competitive salary based on experience and skills.Opportunities for career growth, advancement, and professional development.Flexible work schedule and remote work options.Health and wellness benefits.Exciting and challenging work environment with opportunities to make a meaningful impact in the travel tech industry.If you are a passionate and strategic Senior Paid Ads Specialist with a love for travel and technology, and you are ready to drive growth and innovation in the travel tech space, we invite you to apply and join our team at Tripshepherd. Let's redefine travel together!
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