Market Research Specialist

As a MARKET RESEARCH SPECIALIST, you will process socio-demographic information through the use of geographic information systems to carry out territorial analysis focused on maximizing brand expansion.You will report to the comercial area.You will be #LI-Onsite in our site in Mexico.**Main Responsibilities**- You will process socio-demographic information and databases through the use of geographic information systems (GIS).- You will elaborate maps (isochrone) with market potential indicators.- You will provide and maintain a flow of updated information according to the needs of the Expansion area to carry out territorial analysis and generate profitability indicators that add value to the different operational areas.- You will analyze the current market through the existing points of sale in the commercial environment to provide information for dashboards that help measure the profitability of the area's operation.- You will evaluate the potential of formats and measure new ones such as Concept Store, based on business intelligence results (power BI) by product line or segment and cross-reference data with geographic information of the potential, doing this by concessions, plazas, divisions.**Qualifications**- Minimum 3 years of experience in spatial/geographical analysis focused on Retail.- Experience +3 years in sociodemographic data, cartographic construction/updating.- Experience in market research with Geographic Information Systems.- Knowledge of QGIS, ArcGIS, PostgreSQL, Python, Web Mapping.- Knowledge of databases, pivot tables, formulas. advanced.Intermediate English- Benefits included will be discussed with you by your recruiter during the hiring process, such as medical benefits, life insurance and more.**About us**:**PPG: WE PROTECT AND BEAUTIFY THE WORLD****The PPG Way**Every day at PPG:**We partner with customers to create mutual value.****We are "One PPG" to the world.****We trust our people every day, in every way.****We make it happen.****We run it like we manage it.****We do better today than yesterday - everyday.**Benefits will be discussed with you by your recruiter during the hiring process.