We are Assembly, the modern global media agency that's part of Stagwell, the challenger network built to transform marketing. We're purpose-led through our core, and we help brands build connections with people through culturally relevant media experiences. We're at the cutting edge of data and tech-driven marketing, and we believe brand and performance media can work together to drive breakthrough business growth.
The primary role of the Manager, Omnichannel Media Architecture, is developing insight driven omnichannel strategies for two new fashion/retail clients, Brooks and Cole Haan. This role will work closely with various departments to ensure seamless adoption of omnichannel media strategies to build brand clout and drive conversion. The ideal candidate possesses strong foundational experience with media planning, openness to new-thinking, and a strategic mindset to deliver exceptional results.
Responsibilities: Conduct thorough audience research to synthesize the target demographics, their media consumption habits, and preferences across different channels. Apply information to select the most effective media channels and approaches Work closely with creative teams early in the planning process to ensure that media plans align with the overall messaging and creative elements of the campaigns Develop comprehensive omnichannel media strategies, channel mix allocations & planning principles for clients, aligning with their business objectives and target audience Collaborate with internal stakeholders, including account managers, activation teams, and data analysts, to ensure seamless integration and alignment of media plans with overall omnichannel strategies Stay abreast of industry trends, consumer behavior, and technological advancements to identify new opportunities for effective media planning and contribution to thought leadership Develop relationships with media vendors to gain access to exclusive data, insights, and opportunities that can inform innovative approaches and new thinking Support in train associate managers or new team members on key platforms such as Commspoint Requirements: 2-3 years of experience required Attention to detail and the ability to focus under pressure The ability to adapt to meet evolving client and team needs, and communicate calmly and kindly Successfully work with various groups to resolve conflicts in a fast-paced environment Be able to handle multiple projects, and multiple brands at the same time Self-starter with desire to continuous learn Strong interpersonal, analytical, problem solving, facilitation, prioritization, and conflict resolution skills are expected Knowledge of collaboration software and project management techniques and tools (MS Teams and Office 365 preferred) Proficient in planning and insights tools such Commspoint Influence & Journey, Mintel, Foresight Factory, Syndicated Studies platforms such as MRI/Simmons, GWI, YouGov, Nielsen Media Impact, eTelmar, etc. Why Assembly? We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you're hitting your personal and company goals We recognize and celebrate your success…all the time! Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated We're truly a people-first organization. That's why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it's needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we're leaving the world better than we found it We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us We're part of Stagwell, the challenger network built to transform marketing. We're nimble and digital-first, and we're quickly growing to take on the biggest legacy hold cos In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work. At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.
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