Spcc - 2H 2025 - Mex - Digital Chief Marketing

About Sonepar
Sonepar is an independent family-owned company with global market leadership in B-to-B distribution of electrical products, solutions and related services. Through a dense network of 100 brands spanning 40 countries, the Group has an ambitious transformation agenda to become the first global B-to-B electrical distributor to provide a fully digitalized and synchronized omnichannel experience to all customers. Drawing on the skill and passion of its 45,000 associates, Sonepar had sales of €23 billion in ****. Sonepar makes its customers' lives easier, over the counter, visiting customers, by phone or online, – however we're needed. Sonepar's ambition is to become "La Référence" - the standard-setter for all its stakeholders.

Position Title:
SPCC - 2H **** - MEX - Digital Chief Marketing
Location:
Corporativo, Mexico
Legal Entity:
Grupo Alcione S.A. de C.V.
Department:
Marketing and Communication - Online Marketing
Grupo Alcione is seeking an experienced and visionary Digital Chief Marketing Officer (CMO) to join our leadership team and spearhead the digital marketing strategy for the second half of ****. This pivotal role is an excellent opportunity to shape and elevate the online presence of a leading company within the Mexican market, driving brand engagement and pioneering digital transformation initiatives.
As the Digital Chief Marketing Officer, you will be entrusted with leading the design and execution of comprehensive digital marketing strategies aligned with Grupo Alcione's overarching business objectives. Your leadership will empower a dynamic, multidisciplinary marketing team focused on enhancing brand visibility, customer acquisition, and engagement through diverse digital channels including social media, search engine marketing, email campaigns, and content marketing platforms.
Key Responsibilities:
Formulate and implement a forward-thinking digital marketing strategy to expand Grupo Alcione's brand influence across various online platforms while aligning with overall corporate goals.
Lead, mentor, and inspire a talented digital marketing team by promoting a collaborative culture, fostering innovation, and supporting ongoing professional growth.
Leverage data-driven analytics and market insights to continuously evaluate marketing performance, understand customer behavior, anticipate market trends, and optimize campaigns for maximum effectiveness.
Collaborate cross-functionally with product development, sales, IT, and external partners to ensure cohesive and integrated marketing campaigns that drive business success.
Manage and optimize the online marketing budget by ensuring cost-efficiency and maximizing measurable return on investment.
Stay ahead of emerging digital marketing technologies, tools, and best practices to maintain the company's position as a digital industry leader.
Champion innovative digital tools and platforms to enhance customer experience, streamline marketing operations, and facilitate seamless digital communication.
Qualifications and Skills:
Proven leadership experience in a senior digital marketing position within corporate or agency environments, demonstrating a track record of successful digital strategy development and execution.
Deep expertise in online marketing disciplines including SEO/SEM, social media marketing, email marketing, programmatic paid advertising, and content strategy.
Strong analytical skills with demonstrated ability to utilize marketing analytics tools to interpret data and make informed strategic decisions.
Outstanding leadership, communication, and interpersonal skills with a genuine passion for mentoring diverse teams and fostering inclusive and innovative work environments.
Knowledge of the Mexican market, consumer digital behaviors, and cultural nuances influencing marketing strategies is highly advantageous.
Bachelor's degree in Marketing, Business Administration, or a related field; advanced certifications or postgraduate qualifications in digital marketing considered a plus.
Why Join Grupo Alcione?
At Grupo Alcione, innovation, diversity, and excellence are at the core of our values. Joining our team means becoming part of a forward-thinking organization dedicated to digital transformation and creating meaningful brand experiences. You will have the chance to lead impactful marketing initiatives in a supportive and dynamic environment that promotes continuous learning and career advancement.
We embrace diversity and encourage applications from candidates of all backgrounds who are passionate about digital marketing and eager to contribute to the company's success through creativity and strategic leadership.
This position offers a unique platform to influence the future of marketing within an established yet progressive company, providing an inspiring career path for an ambitious digital marketing professional.
We are interested in knowing you more. Start an exciting new career and enjoy many employee benefits by applying online. Sonepar HQ is thankful for your interest in joining the team, only individuals selected for interview will be contacted.
More information on Sonepar:
Website:

Twitter:
@sonepar
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