Senior Data Analyst, Marketing Analytics

.Senior Data Analyst, Marketing AnalyticsJoin to apply for the Senior Data Analyst, Marketing Analytics role at Scopely.Senior Data Analyst, Marketing Analytics5 days ago Be among the first 25 applicants.Scopely is looking for a Senior Data Analyst, Marketing Analytics to join our MAX gaming division in our Mexico studio hub on a hybrid basis.At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players.
We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.Welcome to MAX, a Division of global gaming giant, Scopely – where gaming legends are reborn and new ones are made.
We are home to celebrated classics such as Tiki Tripeaks Solitaire, Bingo Bash, Classic Casino and Looney Tunes.
At MAX, we're not just reminiscing; we're revolutionizing.
Join MAX, and be at the forefront of shaping the future of mobile gaming.What You Will DoWork collaboratively with Marketing teams on our Tiki Tripeaks Solitaire title to deliver actionable insights into our games to further increase user acquisition, engagement and monetisation.Develop data collection systems & strategies to optimise statistical efficiency & data quality.Proactively perform a wide range of analyses to identify/interpret trends, issues, and opportunities across UA & Marketing.Answer marketing-related questions & generate marketing reports through exploratory data analyses and ad-hoc reporting.Design and implement advanced statistical testing for specific problem-solving needs (e.G., A/B testing).What We're Looking ForAn experienced Analyst with a great understanding of free-to-play gaming who is upbeat, hard-working, well-organized and collaborative in your approach to Analytics.
You'll have:A positive attitude and open-minded approach.Proven experience as a data or financial analyst applying statistical analysis to B2C consumer behaviors (mobile apps, advertising, market activities).Outstanding problem-solving skills, including the ability to analyze situations, conceptualize player behaviors based on data, and identify proxies of player behaviors where data doesn't exist.Strong work ethic, intellectual curiosity, and initiative to complete projects.Experience using SQL (including sophisticated queries from multiple data sources), and crafting, operating and analyzing multiple simultaneous A/B tests.Strong communication and presentation skills, including extensive use of chart and table tools.Ability to understand and act on changing priorities, and handle multiple projects based on business needs and anticipated impact.Familiarity with data and BI presentation tools (Looker/Google Sheets or equivalent).Strong English language skills are required for this role as we have a highly diverse and global business