Product Marketing Manager

Product Marketing Manager
Empresa:

Microsoft


Product Marketing Manager

Detalles de la oferta

This Product Marketing Manager is the local PC Hardware business group leader and subject matter expert who drives attainment of the billed revenue and unit targets, profitably, through marketing activities, through-partner / direct sales programs and incentives.

The Microsoft PC Hardware mission is to give people the best experience with Microsoft devices to transform industries and the way people get work done. We do this in a way that builds millions of fans, helps businesses be more effective, establishes meaningful new categories that transform productivity whist also increasing market share, revenue and gross margin for Microsoft.

Your role is to focus the sales and marketing teams across the subsidiary on how Microsoft’s Hardware solutions can help modernize our customer’s workplaces as organizations look for ways to transform their businesses, recruit, hire and retain the best employees, and attract customers who are buying in new ways.

Core Marketing Responsibilities:

Our core priorities for the PC Hardware business are:

- Lead the PC Hardware Business through a ONE Microsoft approach: Build internal and external engagement across your stakeholders to execute the Commercial Strategy.
- Accelerate growth in all customer segments.
- Drive a healthy, profitable channel to achieve growth in partnership with PDM Manager and channel team
- Build a premium portfolio brand GTM that delivers the best of Modern Workplace and Modern Classroom
- Establish a sustainable, scalable, and compliant operating model.

Your responsibilities as a Microsoft PMM include:

Plan

- Lead the subsidiary efforts to launch new services Devices and Accessories. Ensure local PR, marketing and sales efforts including Early Adopter Program are aligned and ready at announce.
- Develop strong partnerships with cross-BG teams, SSPs/TSPs and broaden our reach by leveraging compelling external partnerships like Steelcase.
- Collaborate with the CDS Consumer team to ensure that plans and offer strategy are aligned.

Execute

- Deliver forecasting accuracy for Commercial IPQ, increasing PC Hardware portfolio sales and premium mix vs. budget. Strengthen customer engagement through EAP/CAB in applicable markets. Manage End-of-Life transitions during product launch periods.
- Showcase the product’s value through marquis brand and customer stories and local commercial digital marketing to increase KPIs across the funnel. Drive local marketing efforts including PR, digital, events, GEP (where applicable) to increase committed pipeline coverage and through partner sales. Deliver great experiences through MTC Zero, EBC Engagements and presence in local industry/trade events.

Measure

- Grow the of awareness, perception, and consideration (launch +90 days) in local market.
- Customer Stories and Case Studies. Develop number of customer stories and case studies showcasing the best of the PC Hardware portfolio
- Billed Revenue. Increase commercial billed revenue and % attach to Microsoft 365 deals


Fuente: Bebee2


Área:

Requisitos

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