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Marketing Campaign Specialist

Marketing Campaign Specialist
Empresa:

Motorola Mobility Inc.


Detalles de la oferta

Position Description About Lenovo Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the worlds most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation to create better experiences and opportunities for millions of customers around the world. Join us in defining our world of tomorrow and creating smarter technology for all! Who Youll Work With Lenovo's Data Center Group (DCG) is innovating the future-defined data center, today. From the simplest to the most complex IT environments for all types of workloads, our servers, storage, networking and solutions help maximize the potential of data centers. We are seeking to expand our team of world-class marketing and sales professionals in Monterrey, Mexico for our Data Center Group. If you are looking for an opportunity to expand your career and become part of a dynamic team that is passionate about helping businesses deliver improved customer experiences through technology, Lenovos Data Center Group offers a multitude of opportunities. Lenovo Data Center Group (DCG) WW Marketing is looking for a self-starter with experience building demand generation campaigns and leading engagements with external agencies. This strategic role has the unique privilege of collaborating with cross functional teams and alliance partners to craft compelling messages and to develop go-to-market plans to promote Lenovos data center solutions. This is an exciting time for marketing within Lenovo DCG. We are looking for the candidate who is energized by conceptualizing and executing multi-channel demand generation campaigns and wants to play a pivotal role in a growing marketing organization. Responsibilities Develop a comprehensive lead generation plan across multiple channels to drive sales and revenue growth for the company Work with alliance partner, external agency and product segment teams to optimize spend, creative, and messaging amongst lead generation vehicles Build demand generation plan to increase new customer acquisition Create highly engaging, strategically focused campaigns that spark interest from our target audience Development of marketing success criteria, with tracking & readout against goals done on a monthly basis Translate business objectives into marketing tactics Lead marketing test strategies and methodologies to identify attributes of successful offers, content types, and delivery tactics, and when required, refine strategies based upon findings Oversee and QA all marketing work streams to ensure all elements of the campaign are accurate prior to launch Partner with the tele-sales organization to facilitate customer acquisition and opportunity identification Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics Participate in defining requirements for CRM infrastructure and campaign reporting Why Lenovo? Lenovo is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world. We are #1 PC company on the planet, BCG's 50 most innovative companies, and one of Interbrands 100 BEST global brands. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the worlds most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation to create better experiences and opportunities for millions of customers around the world. * PLEASE SUBMIT YOUR CV/RESUME IN ENGLISH * Position Requirements Bachelors degree in marketing, business or related field 3 - 5 years experience and proven track record executing successful B2B direct marketing programs Strong organizational, project management, analytical and quantitative skills Strong written and verbal communication skills Background in marketing principles, and experience with database management, email marketing, marketing automation systems, and CRM systems, preferred Strong collaborative experience in teaming with Sales to drive results Preferred Qualifications - MBA - Paid media experience - Strong attention to detail and results oriented - Strong interpersonal skills and ability to be a team player - The ideal candidate would be a resourceful, self-motivated individual willing to be flexible and adapt to changing requirements when needed - Candidates must have strong critical-thinking and problem solving skills We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.


Fuente: Neuvoo1_Ppc

Requisitos

Marketing Campaign Specialist
Empresa:

Motorola Mobility Inc.


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