WeWork Labs is a new business unit which mission is to make WeWork the long-term friend and partner to early-stage startups, increasing their chances to succeed, by the time it powers all organizations that share the same intention. Our mission is to drive innovation by supporting startups and corporations define the future of their industries. We aim to be there for anyone who wishes to take the startup path, be the best place to start and partner in success and failure forever. We offer a global platform that helps startups grow and succeed through community, education, mentorship, investments, press and more, and deliver directly under the WeWork Labs brand and indirectly by powering incubators and accelerators.
Position Goals & Objectives
The Labs Manager’s main objective is to do whatever it takes to ensure member companies’ success and happiness with a strong focus on developing opportunities and experiences for Member growth. The Labs Manager role requires proficiency in at least two of the three skill sets below, with the interest and drive for ongoing development in all three:
? Ability to successfully interact with diverse groups and cultures;
? Demonstrated aptitude for B2B networking in order to leverage synergies between members; ? Active in local community organizations;
Working knowledge of general management, sales, operations, and marketing.
? Experience interacting with local venture capital firms;
? Deep familiarity with the local startup ecosystem: investors, journalists, enterprises, entrepreneurs, local accelerators, incubators, and start-up ecosystem at large (message boards, in-person networking, demo day attendance);
? Prior work experience in technology or startup industry.
? Strong Business Acumen ? Experience consulting, familiarity with business and product strategy;
? Strong understanding of start-up financing and operations (burn rate, funding rounds, organizational scaling);
? Working knowledge of industrial-organizational psychology, general management, sales, and marketing;
? Familiarity with software engineering principles, revenue management, product-market fit. Goals ?
Maintain an active and engaged community, facilitating the growth of each startup within Labs;
? Host events, implement and manage programming, foster relationships, and deliver resources;
? Manage the Labs admissions process to ensure a full roster of promising startups participates in Labs each month;
? Drive growth, promotion, and management of Labs programming for the space;
? Maintain 100% occupancy by achieving sales goals and managing churn;
? Ensure that space is fully operational and the Labs working environment is conducive to productivity and member success;
? Collaborate with the WeWork Labs team and members to identify and execute on opportunities and strategies to continually improve our value proposition.
Duties & Responsibilities
The list of duties and responsibilities is illustrative only, and is not a comprehensive listing of all the duties and responsibilities performed by positions in this class.
? Network, research, and create opportunities based on the unique needs of the early stage startups within WeWork Labs;
? Develop opportunities for members by exposing them to top industry mentors, investors and other key people crucial to success;
? Ability to recommend members to the right incubators and accelerators based on member needs;
? Coordinate development of new and expanding entrepreneurial businesses within Labs;
? Manage the Labs member pipeline: generate leads, conduct tours, build a pipeline of exciting new startups to join our program and ensure a full occupancy and community participation each month - take responsibility for sales and community dynamics;
? Work with Sales Team to plan, coordinate, organize, and spearhead efforts to recruit Labs members
? Work closely with the Community, Operations, and Maintenance teams to ensure the highest level of member experience and satisfaction;
? Manage day-to-day member needs and works to get to know member companies and develop meaningful relationships to provide them with the best resources and opportunities possible;
? Coordinate and run events and ongoing tailored programming, with the ability to assess outcomes, receive feedback, analyze methods and techniques, and participate in the ongoing development of events and programming;
? Manage meeting space and event inquiries;
? Connect your members to the wider WeWork community, ensuring that knowledge and resources are shared between the various WeWork sub-communities, ultimately “graduating” Labs members to offices when their ventures mature;
? Create and manage a Labs alumni community, continuing to involve them in mentoring the new generation of startups participating in the program;
? Identify, strategize, and act on opportunities to extend WeWork Labs’ influence and brand in your city;
? Build strong relationships between the business community, local government, and the Labs community;
? Manage the P&L, including member growth, occupancy, revenue and margins, managing budget;
? Ensure project compliance with applicable internal and external requirements;
? Execute strategic initiatives developed by members of the corporate team, ensure appropriate equipment and materials are available for the successful operations related to these efforts.
The requirements listed below are representative of the knowledge, skill, and /or ability required.
? Business incubation and acceleration programs;
? Marketing and salesmanship principles;
? Research methods;
? Applicable federal, state, and local laws, rules, ordinances, statutes, and regulations;
? Public relations principles;
? Budget administration principles;
? Program coordination principles;
? Experience desired in any aspect of small business, or personally owning or operating a commercial venture. Experience The requirements listed below are representative of the experience, skill, and /or ability required.
? Deep knowledge of the startup “scene,” and developed connections with influencers in the startup ecosystem;
? Demonstrated passion for startups, and a desire to help them to succeed;
? Proven experience with business scaling;
? Experience in operations, project management, event production, sales, and/or customer service from an experience-based environment;
? Technical background is highly desirable;
? BA/BS or equivalent in Business, Marketing, Hospitality, or other related degree;
? MBA preferred;
? P&L experience required.
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