Head Of Marketing - Cdmx

Head Of Marketing - Cdmx
Empresa:

Listopro


Head Of Marketing - Cdmx

Detalles de la oferta

The role is responsible for overseeing the planning, development and execution of the organization's communications, marketing and advertising initiatives.
The objective of the role is to generate revenue by increasing sales through successful marketing for the organization, using market research, product marketing, communications, advertising and brand PR.

Responsibilities:

- Plan, develop and execute overall marketing & communication strategy with support of team & agencies; define and meet objectives based on KPIs.
- Deliver key messagesto internal and external stakeholders across different channels or platforms to meet business objectives.
- Collaborate with leadership team to ensure the correct execution of the strategy in all areas within the company.

- Oversee strategy & execution for:

* Product Marketing: drive demand for products through product positioning & messaging, ensuring sales team and customers understand products in detail.

* Content & publications: Define narratives; execute through publications (i.e. blogs, newsletters, etc.) & editorial collaborations (i.e. experts, partners, etc.).

* Brand positioning: Help build and reinforce brand to position it as leader in industry by designing a relevant and compelling branding, narrative and participating in the right events/forums.

* Digital Marketing: lead digital marketing strategy, visual content and the design of graphic materials for the different communication channels (social networks, website, blog, newsletter, advertising and branding).

* SEO / SEM: develop and execute strategy/campaigns to increase traffic on the website, social networks and position editorial content in search engines.

* Client service & segmentation: Understand customer needs & segments; manage databases in CRM to deliver adequate messaging.

Requirements:

- Bachelor of marketing or related field.
- Strategic thinker with strong ability to execute.
- 7+ years of experience in Marketing; experience marketing enterprise software ortechnology highly desired


Fuente: Bebee2


Área:

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