Head Of Marketing And Communications Cu Mexico

Head Of Marketing And Communications Cu Mexico


Head Of Marketing And Communications Cu Mexico

Detalles de la oferta

Head of Marketing Communication and GIR GCU Amtel and CU Mexico, Central America and Caribbean MELA Marketing, Communciations and GIR

Ericsson Overview

Ericsson is the driving force behind the Networked Society where every person and every industry is empowered to reach their full potential. Mobility, broadband and the cloud are transforming the world, enabling industries and society to provide better services, capture new opportunities, improve businesses, increase efficiency, and create new user experiences.

Our services, software and infrastructure support every major telecom operator in the world. The transformation that this brings allows people, business and society to fulfill their potential and create a more sustainable future.

With some 115,000 employees and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. 40 percent of the worlds mobile traffic is carried over Ericsson networks. And our SEK 100 billion investment in research and development over the last three years ensure that our solutions : and our customers : are at the forefront of innovation.

At Ericsson, we give our employees the freedom to think big. Your ideas and innovations can turn into achievements that impact society and change the world. Are you ready to be a change:maker? Learn what makes YOU + Ericsson a powerful combination. Join us today.

:a name_MailOriginal:Job Summary

This position is responsible for managing Marketing, Communications and Government and Institutional Relationship (MC and GIR) with the common objective to create impactful customer experiences for key accounts/in key territories.

As Head you will lead the Marketing, Communications and GIR strategy for Global Customer Unit (GCU) Amtel and Customer Unit (CU) Mexico Central America and Caribbean.

This position reports to Head of Marketing Communications and GIR for Market Area Europe and Latinamerica (MELA) and will work in very close collaboration with the CU Mexico Centroamerica and Caribbean acting as the single point of contact for MC and GIR in the Customer Unit Leadership team.

Responsibilities and Tasks

:Single point of contact for the Customer Unit
:Own and drive the plan for Customer Unit and activate integrated MC and G plan
:Drive MC and G agenda on Customer Unit LT (Leadership team) and drive MC and G agenda with customer and market requirements
:Define the content and agenda for Customer Unit, aligned with Region for consistent messaging
:Work with region to ensure alignment
:Manage relationships with local external stakeholders incl. customer counterparts
:Drive customer engagements tactics to create impactful customer experiences, including planning, managing, executing and following:up on global marketing campaigns, around the customer journey
:Provide input on Customer Unit marketing content needs to global as the single point of contact
:Measure activation success and analyse needed changes

Core competences required:

:Market Insight, understanding of global market trends, understanding of the Mexican and Central America market

:Strong customer orientation
:Strong leadership capability/people management skills and stakeholder management
:Effective presentation and communication skills
:Energy and passion for marketing and technology
:Understand the needs of the business and having the ability to communicate to the team and understand distinctive challenges
:Successful leading change management
:Strategic utilization of influencing and lobbying skills
:English Skills (spoken and written)

Experience required:

:+10 years of experience from marketing and/or sales
:University degree in Business, Marketing, Communications or equivalent training/experience
:Technology background and understanding of 4G/5G and IoT market
:Experience in engaging with customers at C level
:Experience in executing global marketing

Ciudad: mexico city

Fuente: Tiptopjob2_Xml


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