Funnel Specialist

Funnel Specialist
Empresa:

Kueski


Funnel Specialist

Detalles de la oferta

Kueski is disrupting the consumer lending industry globally and changing the way credit risk is assessed with machine learning, big data, and other novel technologies. Growing 10X year over year, Kueski is a startup with a presence in Silicon Valley and Guadalajara. Our investors (CrunchFund, Core Ventures Group, Sobrato, Ariel Poler) are among the best in the World, they have invested in companies like Uber, Pinterest, FourSquare, Airbnb, Square.
About this position:
This position completely understands the ins and outs of every user funnel across all of Kueski’s product offerings, as well as the customers that interact with them and their needs. This person will be part of the entire customer life cycle, from onboarding to helping them discover new and exciting features. This person will work as main point of contact for internal areas that require data from any product funnel for any kind of user (new, recurrent).
Main responsabilities:
Understand funnel behaviour
Understand and document funnel flow for each of Kueski’s product offerings, its customer journey and how each of the internal areas on Kueski depend on certain elements of them.
Map patterns of the user interaction with the different components of the funnel to detect possible redundancies or common errors among users.
Identify and prioritize high-friction touchpoints through diverse product journeys according to their impact (cost, customer experience, etc.)
Analyze the drop-off in each step of the funnel and develop strategies for maximizing conversion for new and recurrent users.
Understand the impact the different funnels have on internal dashboards (OCS) to propose ways to minimize friction in there too.
Monitoring
Monitor and control the state of the funnel for each product offering, as well as changes implemented and their impact.
Proactively track conversions to detect unusual behaviors due to system failures or features implemented by the development team (user interactions, conversion changes, time spent on website, etc.).
Search, evaluate and implement tools that help Kueski improve the funnel experience (reduce questionnaire, join steps, improve data sources validation, etc.)
Modifications
Present ideas and impact analysis around possible modifications to the current funnel or the implementation of new features that could help Kueski minimize high-friction points.
Design and execute research projects related to funnel adaptations or possible modifications.
Create and document experiments to validate hypotheses or detect areas of opportunity related to the user behaviour around each funnel.
Requiriments:
Understanding of quantitative research methodologies, such as survey design, statistical analysis, web analytics and secondary research.
2+ years on analysis related jobs.
Applying research insights to creative design solutions.
Working with multidisciplinary teams in the planning, execution and control of projects.
A/B testing knowledge
Firm sense of accountability and ownership for end-to-end project life-cycles
Google Analytics (proficiency)
English (advanced)
Advanced MS Knowledge (Excel & PP)
SQL Knowledge, including MySQL and Postgresql (Highly desirable)
Perks:
Flexible work time, including working from home.
24 hours snacks
Coffee and beer!
Nap room. (For those moments of nap time)
Developer-creative oriented workspace.
Ping pong table, nerf guns and a lot of different games.
Work with the funniest & awesome people in the world
No dress code but PLEASE, come dressed!
Our perks are higher to local legislated benefits


Fuente: Neuvoo_Ppc


Área:

  • Tecnologías de la Información / Administración de Base de datos

Requisitos


Conocimientos:

  • SQL
  • MySQL

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