Executive I-Marketing - Mexico City

Executive I-Marketing - Mexico City
Empresa:

American Express Company.


Executive I-Marketing - Mexico City

Detalles de la oferta

Fully responsible for the digital strategies of Amex Travel Online aligned with Central and local main
KPIs, such as Unique Visitors, CPA, Conversation and Sales
Constant reviews, analysis and
understanding the results of the site
Point of contact with agencies
and other LOBs for communication channels such as banners, press (magazine),
Programmatic Strategy
SEM results, Omniture
analytics, monthly BUR for site optimization
Lead Amex Travel Online
Campaigns and communications
Responsible of iMH (before ARB)
review and approval process and internal audit delivery
Responsible for CMS base and
EMM (Email Marketing) segmentation
Local translations in site and
also Blogs
Knowledge of travel trends and
customer behaviors
Social Media coordinator (MCA
&WCA Audience in Facebook)
Competitive analysis &
retargeting initiatives

Offer of employment with American Express is
conditioned upon the successful completion of a background verification check,
subject to applicable laws and regulations.
Requerimientos

Qualifications:
College degree in Marketing,
Digital Marketing, Advertising, Communication or equivalent.
Must have previous experience
in digital strategies, create plan communication, understand the main KPIs of
digital comms like Unique visitors, CPA, CPM, Conversations.
Strong problem solving skills
(issue identification, problem structuring, analysis, development of
recommendations), including ability to analyze results and data to create
opportunities for improvement the performance in Amex Travel Online
Excellent interpersonal skills,
including a demonstrated ability to work within partner with the TLS Marketing
Central Team
Effective analytical skills
including digital knowledge mainly, Online Travel Agencies (OTAs)
Written and oral communications
skills - including statistical report writing

Ciudad: mexico city


Fuente: Neuvoo_Ppc


Área:

  • Otros / Otros

Requisitos

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