Coordinator Trade Marketing Design Online - Mexico City

Coordinator Trade Marketing Design Online - Mexico City

Philip Morris International Management Sa

Coordinator Trade Marketing Design Online - Mexico City

Detalles de la oferta

Purpose of the JobImplement strategies to digitalize the interaction with the trade, generating a higher demand of our products that, efficiently and effectively, ensure key business indicators' (Volume & SoM) reach, identifying best practices and connecting the performance among trade partners to deliver best in class service, in alignment with commercial (Sales Field, KA, Distribution and Marketing) objectives.Main Accountabilities
•Guaranteed the continues grow, maintenance, development and activation of a digitalized network model with retailers that enables to provide the trade a best in class service, maintaining retailers engage and supporting our brands while developing processes and retailers' activation programs that enable reducing operative / repetitive tasks of our field force.
•Execute a digital platform with the trade that increases the demand of our products, based on trade's capabilities, needs and service expectations, through a planning set up, taks' structuring, decision tree and incentive by task development that maximizes the impact of our portfolio in the trade.
•Adapt content to the digital media plan for the retailer, providing advice on how to design it in order to be effective while providing on time feedback to improve or quickly adjust it, while developing engagement content for the platform to maximize the impact to the trade partner.
•Responsible of migration of off-line programs into the digital tool, through the adaptation of mechanics, segmentation, and follow up to the performance of the trade programs to provide a continues improvement of the programs.Challenges- Ensure the best user experience in the digital platform of our main trade partners.- Integrate commercial platforms / programs with sales staff for setting activities, objectives and making sure of strategies are follow in the digital platform.- Develop a digitalized and active network with trade partners to support 80% of the volume while ensuring support and engagement from all other commercial departments.- Ensure all feedback from field is incorporated into the tools to activate the trade.Work Experience
•5+ years in Sales Field, Trade Marketing, Marketing
•Fluent English

Fuente: Neuvoo_Ppc


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