Category Management Manager

Category Management Manager
Empresa:

Bayer Ag


Category Management Manager

Detalles de la oferta

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
Advanced analytics: Develop, automate, maintain and update all syndicated scanning databases, reports & dashboards needed in the analysis for customer, client and/or market reviews.
Insight generation: Assess category trends from multiple perspectives including internal data, competition, market research, consumer/marketplace trends, and sales channel dynamics, synthetizing category needs at local market level in order to unlock gaps & growth opportunities in terms of assortment, shelving, pricing & promotion.
Commercial enabler: Translate insights into knowledge & recommendations to improve category sales, share of market & Bayer’s commercial effectiveness working across the multifunctional team generating strategies & tactics to execute at customer level ensuring channel & shopper strategy is set to win in the categories we compete always assuring category management’s independency & ethical management.
Joint category strategy construction: Lead category management to create and implement strategy & tactical category plans with the customers, assuring Bayer’s brands strategy impacts the retailer’s strategy in order to achieve yearly targets, becoming OTC benchmark for the category management process, practices, deliverables & relationships enabling Bayer to remain as advisor & win new captaincies.
In store shelving strategy & targets: Develop & ensure the implementation of Bayer’s portfolio & shelving strategies accross omni channel (Including digital perfect shelf), allowing optimal visibility & accessility for the categories, in line with the construction and update of share of shelf targets that improve the speed of inventory turnover.
Category project leadership: Design & implement growth projects for the categories based on Bayer’s brand needs, working closely with shopper & customer marketing on category vision execution and other in store activities aligned with channel strategy and shopper strategy campaigns.
P&I: Manage budget across activities to drive maximum achievement of sales, profit and ROI.
Customer Excellence: Must be accountable to develop the CuEx elements that are assigned by category in line with global alignments to improve country- based KPIs.

Who you are:
Bachelor’s degree in Business Administration, Marketing or similar careers.
Experience: +5 years in Category Management, Trade &Shopper Marketing, Marketing or commercial experience, preferred OTC and/or FMCG industry.
Related experience at Data Analysis working and developing insights with syndicated data, P&I, account management & planogram tools.
Understanding/ experience of FMCG category management approach & processes.
LIFE competencies: o Leadership: shows personal drive, inspire and motivate others, treats others fairly and with respect. o Integrity: is a role model, is honest and reliable, and listens to lead. o Flexibility: ready to adapt to future trends and needs, drives change actively. o Efficiency: manages resources smartly.

Your application

Are you looking for a new challenge where you can show your passion for innovation? Are you interested in working as part of a global team to improve people’s lives? Then send us your online application including cover letter, CV and references.
Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Requisitos

Senior manager

Il nostro cliente è alla ricerca di un brillante professionista con competenze già acquisite e comprovate di Project Management in ambito Cybersecurity. Senior...


Desde Società Leader Nei Servizi Di Consulenza A Livello Globale - Nuevo León

Publicado hace un mes

Senior manager

Il nostro cliente è alla ricerca di un brillante professionista con competenze già acquisite e comprovate di Project Management in ambito Cybersecurity. Il/La...


Desde Società Leader Nei Servizi Di Consulenza A Livello Globale - Nuevo León

Publicado hace un mes

Asistente de proyectos bilingüe

Asistente de Proyectos Requisitos: 1. Licenciatura Económica- Admva, Ingeniería Indusrtrial o afín. 2. Inglés AVANZADO Indispensable 3. Sexo: Indistinto....


Desde Laborika - Ciudad de México (Distrito Federal)

Publicado hace un mes

Sterling oms developer experiencia en ibm sterling oms

Importante empresa se encuentra en la búsqueda de un desarrollador de IBM Sterling OMS dedicado y con experiencia para diseñar, desarrollar, mantener, ampliar...


Desde Red Agencia - Ciudad de México (Distrito Federal)

Publicado hace un mes